The last time I received a Target gift card, I noticed that it was plain – that it, it had almost no graphics/flower patterns on it. And that got me thinking on whether it would have been a good idea for the folks who design the Target gift cards to include flower patterns on them.
There is no doubt that the idea of including flower patterns on the Target gift cards would have pros and cons.
Let’s start with the pros: where I have a feeling that including flower patterns in the Target gift cards would, in all probability, make them more attractive to certain buyers. Those would include the female buyers, who tend to be greatly attracted to flowery items. Plus, given the fact that these are ‘gift cards’, including flower patterns on them would make them appear better for purpose. After all, haven’t we all been conditioned to expect gifts to be packaged in colorful, flowery packages? Against that background, doesn’t the idea of embossing a gift card with flower patterns make sense?
But when it comes to the cons, there is no doubt that including flower patterns in Target gift cards would increase their cost of production quite a bit. Isn’t a gift card with flower patterns on it likely to cost more to produce than a plain gift card? Yet as far as I understand it, the ‘gift card’ business model is one where the cost of production [for the actual gift cards] is supposed to be minimal. So if we have a situation where the production costs for the Target gift cards (whose portal is www.mybalancenow.com) is huge enough to be ‘felt’, that could possibly affect the gift card sales. I mean, having a gift card where 20% of the cost goes to production doesn’t make sense. Plus having flower patterns on the cards may be off-putting to certain groups of buyers – especially the men who tend to resent flowery things.
I have no doubt that the designers of Target gift cards considered the idea of including flower patterns in the cards. I also have no doubt that the weighed the pros and cons of including the flower patterns in the cards, before coming to the conclusion that they would be better off going for plain gift cards/gift cards without flower patterns.
In the last blog post, I mentioned how I ended up having to shop for flower patterns at L Brands. Our local designer had gone for a visit (in another state), and other designers in our city just couldn’t seem to get it right. So I bought a dress with the desired flower patterns at L Brands, with the objective of eventually copying and replicating the flower patterns using the CAD program on my computer…
Unfortunately, the task turned out to be much harder than I had imagined. I ultimately came to the conclusion that the money and energy I had spent buying the dress with the flower patterns at L Brands (whose HR portal is described at www.associateresourcesetm.com) had gone to waste.
Just after I had given up, I had a chat with a certain lady who used to do embroidery in the 90s, and I happened to mention the predicament I was in, regarding the flower patterns. She requested to take a look at the flower pattern I was trying to replicate. After studying it for a few minutes, her eyes brightened up, and I knew that she had had an ‘aha’ moment. She then told me to hand her a piece of paper and a stencil. She started scribbling in a frenzied a manner, and I couldn’t quite figure out what she was up to.
After a few minutes, she told me to hand her a crayon set. It is only after 25 minutes of working with the piece of paper, stencil and crayon set that the result of her work started becoming clear! I couldn’t believe that using manual tools, she had managed to replicate the sort of flower of pattern I couldn’t get right using a CAD program. But she did it and I am happy to report that when all was said and done, the time and money I had spent buying the flower patterns at L Brands hadn’t gone to waste. With the help of the good old lady, I was finally able to get that flower pattern right, and I am now getting into the mass production stage, having already gotten the prototype right.
Last week, I found myself shopping for flower patterns at L Brands. It is not what I had initially set out to do, but circumstances forced me to. My initial plan was to have the local designer create the flower patterns for me. The local designer is quite competent. I and her have a good (and longstanding) working relationship. And the flower patterns I needed were very basic – the sorts of flower patterns I would have expected her to create within an hour…
Unfortunately, that local designer told me that she would be away that entire week, as her cousin (who lives in another state) was getting wed. She referred me to other local designers, but they all seemed to be either too busy or too incompetent to understand what I had in mind. That is how I ended up shopping for the flower patterns at L Brands.
Having made up my mind to go shopping for the flower patterns at L Brands, I had to (first) find out where the local L Brands outlet is located. This I did by asking around. Some ladies were astonished at the fact that I didn’t know the location of the local L Brands outlet. But I was eventually given the directions there.
After establishing where the local L Brands outlet is, I proceeded there the very next afternoon. My plan was to buy a dress with the kind of flower patterns I needed at L brands, and then proceed to copy and replicate the flower patterns using the CAD program on my computer.
All in all, my shopping experience at L Brands was positive. True, I found the store assistants quite distracted (in a discussion about changes that had apparently been implemented in the company’s aces etm portal). But once they noticed that I needed their assistance, they immediately sprung to their feet, and proceeded to show me where I could find dresses with the flower patterns I needed.
Having gotten what I needed, I went to the checkout point, where a cheerful lady took me through the checkout process promptly.
And although I had a relatively easy time getting a dress with the said flower patterns, replicating them through the CAD application on my computer has turned to be a much bigger challenge. I just can’t seem to get it right! I guess I will have to wait for my local designer to come back from wherever she went. The task has turned out not to be as easy as I thought it would be.
This is my first post. I love to write and I will write about how to do things on this site.